DSA Upgrade to AI Max: What Advertisers Need to Know
From September, no new DSAs – and existing DSA, ACA and campaign‑level broad match setups will be auto‑upgraded…
From Pay‑Per‑Click to Pay‑Per‑X: Search Ads in a Zero‑Click World
PPC isn’t dying – the term is. For years it’s been shorthand for buying clicks on text ads next to 10 blue…
Ads Aren’t Dead, Even In A Zero-Click World
Ads aren’t dead in a zero‑click world – they’re just moving. What’s really fading is the old idea that “search…
How GML Signals A New Era For Paid Media
It’s been a month since Google’s GML event, and I’ve been reflecting on what it really means for our industry.…
Google Marketing Live 2025: Search Just Got Rewritten
At this year’s Google Marketing Live, one thing became abundantly clear: search advertising is not evolving,…
Google Marketing Live 2025: Expect The Remaking of Search
Listen to a version of this article with NotebookLM via Soundcloud Google Marketing Live 2025 is shaping up to…
AI Max For Search Campaigns. One-Click Wonder or Revolution?
Let’s get one thing straight: AI Max isn’t a revolution, it’s an evolution. But that doesn’t make it any less…
Google’s RSA Update Changes the Rules for Sitelinks
Google is making another AI-powered push in Paid Search, this time focusing on how your Responsive Search Ads…
My One-Week Experiment with ChatGPT Search
Since its inception, our daily search routine has followed a familiar pattern: type, browse, sift, repeat. But…
Google Ad Strength vs Ad Relevance. What’s the difference?
Following recent confusion over UI updates in Google Ads & comments from Google, there seemed to be…
Google looking at AI-powered Search Paywall option, claims report
According to recent article from the FT, Google is contemplating the introduction of a paywall for certain…
Google experiments with AI-powered overviews for Search in the UK
AI-written answer previews are being tested in the UK for Google Search. This follows successful trials in the…
Search Ads 360 launches offsite retail media campaigns in closed beta
Retail media solutions offer a win-win situation for both retailers and brands. But data privacy regulations…
Google Ads change the definition of ‘Top Ads’
This week, advertisers started to receive communications from Google Ads about updates to Search Ads Ad…
Microsoft Ads Copilot is expanding to more advertisers
It has been reported by Search Engine Land that Microsoft Advertising is expanding its trial of Copilot to more…
Apple is testing an AI-powered ad format like Performance Max
It’s being reported by Lara O’Reilly at Business Insider that Apple are experimenting with a new…
Google Ads Solutions launches to generate reports and take action
If you are looking for a new way to automate and simplify your Google Ads account management, you might want to…
Google Ads will pause ad groups with low activity automatically
If you are running Google Ads campaigns, you may have noticed a recent announcement from Google: starting from…
Google AI-powered Search Ads assets get new changes
Recently, Google Ads made some updates to the way ads work with assets. These updates include new capabilities…
Google updates Search Partner Network for greater control & transparency
Google is giving advertisers more control over ad placement within the Search Partner Network (SPN). This is…
