Apple Search Ads is a pay-per-click (PPC) advertising platform that allows developers and marketers to promote their mobile apps within Apple’s App Store search results. When a user searches for a particular app, the ads appear at the top of the search results, labeled with “Ad” to distinguish them from organic results.
It’s being reported by Lara O’Reilly at Business Insider that Apple are experimenting with a new AI-powered ad format for advertisers across it’s App Store. According to the…