Search Didn’t Break. Your KPIs Did
Clicks are falling. That part is obvious. AI Overviews, AI Mode, ChatGPT Search and every other answer-first interface are making it harder for marketers to rely on the old flow of impression,…
Google looking at AI-powered Search Paywall option, claims report
According to recent article from the FT, Google is contemplating the introduction of a paywall for certain…
Google experiments with AI-powered overviews for Search in the UK
AI-written answer previews are being tested in the UK for Google Search. This follows successful trials in the…
Search Generative Experience: A New Way To Search On Google
Google’s advancements in generative AI have been transforming its Search functionality over decades. As…
Google’s Bard is boring because it’s responsible AI
It’s fair to say that since its launch, Google’s Bard hasn’t exactly ‘wowed’ users…
Open Letter to AI Labs: Pause the Development of Large-Scale AI Systems
An open letter signed by over 1,100 concerned AI experts has been sent to AI labs around the world, calling for…
A Story About Generative AI: Written By The New Bing
Microsoft and Google are locked in a fierce competition for the future of search, with the battleground being…
