OpenAI Leadership Change: Sam Altman Out, Mira Murati Interim CEO
In a surprising move, OpenAI, Inc. has announced a change in leadership, with Sam Altman departing as CEO and leaving […]
Why are Search Engines becoming more sociable?
In recent weeks, we’ve seen a flurry of announcements between search engine and social media giants. Whether it’s been Google […]
Microsoft Ads Performance Max aims to be more transparent
Microsoft Ads is planning to launch its version of Performance Max to a wider audience via an open beta, following […]
Automatically Created Assets in Google Ads gets generative AI
Artificial Intelligence was in everything Google shared with us at Google Marketing Live 2023. This also included an update to […]
Brand Restrictions for Broad Match coming to Google Ads
In a load of updates to Search campaigns in Google Ads (supercharged by AI) at Google Marketing Live 2023, we […]
Create campaigns using conversational AI in Google Ads workflow
Artificial Intelligence featured heavily throughout every aspect of Google Marketing Live 2023, as expected. It was no different for Search […]
Generative AI coming to Google Ads Performance Max asset creation
Google announced a lot of new updates to Google Ads at Google Marketing Live 2023. In particular, we saw how […]
Google Search Generative Experience integrates Search and Shopping Ads
As expected, Google Marketing Live 2023 was full of use cases for how we can leverage generative AI for advertising. […]
What to expect at Google Marketing Live 2023
Google Marketing Live is an annual event where Google showcases its latest advertising products and updates. You can expect to […]
Search Generative Experience: A New Way To Search On Google
Google’s advancements in generative AI have been transforming its Search functionality over decades. As Google continues to explore generative AI’s […]
Updates To Attribution Models in Google Ads & Google Analytics 4
Google Ads is making a major change to its attribution models, which are used to measure the impact of each […]
Open Letter to AI Labs: Pause the Development of Large-Scale AI Systems
An open letter signed by over 1,100 concerned AI experts has been sent to AI labs around the world, calling […]
The New Bing: How Microsoft Is Redesigning Search With AI
Welcome to the new Bing. Yes, you heard me right. Bing. The search engine that has been around for over […]
Automatically Created Assets Updated in Google Ads. Goodbye DSA?
Today, the legend Ginny Marvin (Ads Product Liaison at Google) announced at Search Week that Automatically Created Assets are now […]
Performance Max Updates: Google Answers Some Of Your Requests
Advertisers are applauding Google with the latest updates on Performance Max. These updates are designed to target very specific issues […]
A Story About Generative AI: Written By The New Bing
Microsoft and Google are locked in a fierce competition for the future of search, with the battleground being the development […]
Microsoft vs Google: Race For The Future Of Search
Search engines are an essential part of our daily lives, but with technology advancing rapidly, the traditional search engines we’re […]
Artificial Intelligence: A Search Marketers Guide
Artificial Intelligence (AI) is causing disruption in the world of Search Engine Marketing (SEM). ChatGPT, a leading AI tool, is […]
Google Ads ‘Remove Redundant Keywords’ Recommendation Is Changing
Google Ads announced (to those that already have 'Remove Redundant Keywords' applied to accounts) that they will be changing the rules. So what has happened, and what do you need to do?