Google Ads ‘Remove Redundant Keywords’ Recommendation Is Changing
Google Ads announced (to those that already have 'Remove Redundant Keywords' applied to accounts) that they will be changing the rules. So what has happened, and what do you need to do?
How can ChatGPT be used in Paid Search?
ChatGPT is a language model, developed by OpenAI, which has been trained on a huge amount of data from across […]
Google Marketing Live 2022 Keynote Highlights
So that’s it, another Google Marketing Live event done. Just like last year, there wasn’t anything in here that we […]
Google Marketing Livestream 2021 Keynote Summary
It’s safe to say that Google Marketing Livestream 2021 wasn’t particularly eventful. But who can be surprised? This year has […]
Google Ads New & Improved Match Types. Goodbye BMM!
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and […]
Will Expanded Text Ads be sunset in Google Ads?
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the […]
Google Tests Increasing Size & Changing Font Of Search Results
Over the past few months Google has been testing increasing the size of Headlines for absolute top ads slots in […]
Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text […]
Google Ads will require advertiser identity verification
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through […]
Google brings free product listings to Shopping. Is Froogle back?
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should […]
Responsive Search Ads available to all advertisers in Google Ads
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted […]
Google launches Continuous Audience Sharing for manager accounts
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster […]
Google Shopping Ads now available on Gmail
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual […]
Microsoft Advertising removing Average Position
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average […]
Google rolls out black Ad labels & organic favicons to Desktop
We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels […]
Google Ads Custom Dimensions in beta
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information […]
The Year in Search 2019: A comprehensive guide
Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ […]
Google Ads is bringing deeper insights to Smart Bidding
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance […]
Your Paid Search Audience Strategy is broken. Here’s how to fix it
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year […]
Microsoft Advertising has a new interface
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with […]