Google Ads Solutions launches to generate reports and take action
If you are looking for a new way to automate and simplify your Google Ads account management, you might want to…
Google Ads will pause ad groups with low activity automatically
If you are running Google Ads campaigns, you may have noticed a recent announcement from Google: starting from…
Google AI-powered Search Ads assets get new changes
Recently, Google Ads made some updates to the way ads work with assets. These updates include new capabilities…
Google updates Search Partner Network for greater control & transparency
Google is giving advertisers more control over ad placement within the Search Partner Network (SPN). This is…
Year in Google Search 2023: Celebrating 25 Years
Just like that, it’s been 25 years of search on Google. Can you even image lift without it? Google is…
OpenAI and Sam Altman reunited. What happened and what’s next?
2023 has certainly been the year of AI, and OpenAI have led the way with their successes in ChatGPT. Central to…
OpenAI Leadership Change: Sam Altman Out, Mira Murati Interim CEO
In a surprising move, OpenAI, Inc. has announced a change in leadership, with Sam Altman departing as CEO and…
Why are Search Engines becoming more sociable?
In recent weeks, we’ve seen a flurry of announcements between search engine and social media giants.…
Microsoft Ads Performance Max aims to be more transparent
Microsoft Ads is planning to launch its version of Performance Max to a wider audience via an open beta,…
Automatically Created Assets in Google Ads gets generative AI
Artificial Intelligence was in everything Google shared with us at Google Marketing Live 2023. This also…
Brand Restrictions for Broad Match coming to Google Ads
In a load of updates to Search campaigns in Google Ads (supercharged by AI) at Google Marketing Live 2023, we…
Create campaigns using conversational AI in Google Ads workflow
Artificial Intelligence featured heavily throughout every aspect of Google Marketing Live 2023, as expected. It…
Generative AI coming to Google Ads Performance Max asset creation
Google announced a lot of new updates to Google Ads at Google Marketing Live 2023. In particular, we saw how…
Google Search Generative Experience integrates Search and Shopping Ads
As expected, Google Marketing Live 2023 was full of use cases for how we can leverage generative AI for…
What to expect at Google Marketing Live 2023
Google Marketing Live is an annual event where Google showcases its latest advertising products and updates. You…
Search Generative Experience: A New Way To Search On Google
Google’s advancements in generative AI have been transforming its Search functionality over decades. As…
Updates To Attribution Models in Google Ads & Google Analytics 4
Google Ads is making a major change to its attribution models, which are used to measure the impact of each…
Google’s Bard is boring because it’s responsible AI
It’s fair to say that since its launch, Google’s Bard hasn’t exactly ‘wowed’ users…
Open Letter to AI Labs: Pause the Development of Large-Scale AI Systems
An open letter signed by over 1,100 concerned AI experts has been sent to AI labs around the world, calling for…
The New Bing: How Microsoft Is Redesigning Search With AI
Welcome to the new Bing. Yes, you heard me right. Bing. The search engine that has been around for over a decade…
