Google Marketing Livestream 2021 Keynote Summary
It’s safe to say that Google Marketing Livestream 2021 wasn’t particularly eventful. But who can be surprised? This year has […]
Google Ads New & Improved Match Types. Goodbye BMM!
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and […]
Will Expanded Text Ads be sunset in Google Ads?
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the […]
Google Tests Increasing Size & Changing Font Of Search Results
Over the past few months Google has been testing increasing the size of Headlines for absolute top ads slots in […]
Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text […]
Google Ads will require advertiser identity verification
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through […]
Google brings free product listings to Shopping. Is Froogle back?
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should […]
Responsive Search Ads available to all advertisers in Google Ads
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted […]
Google launches Continuous Audience Sharing for manager accounts
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster […]
Google Shopping Ads now available on Gmail
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual […]
Microsoft Advertising removing Average Position
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average […]
Google rolls out black Ad labels & organic favicons to Desktop
We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels […]
Google Ads Custom Dimensions in beta
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information […]
The Year in Search 2019: A comprehensive guide
Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ […]
Google Ads is bringing deeper insights to Smart Bidding
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance […]
Your Paid Search Audience Strategy is broken. Here’s how to fix it
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year […]
Microsoft Advertising has a new interface
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with […]
Google Ads launches Affinity and Seasonal Event Audiences for Search
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and […]
Search Ads 360 Auction-time Bidding setup & tips
Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average […]
Google Ads Auction-time bidding now available in Search Ads 360
Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads […]