Google Ads launches Affinity and Seasonal Event Audiences for Search
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and […]
Search Ads 360 Auction-time Bidding setup & tips
Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average […]
Google Ads Auction-time bidding now available in Search Ads 360
Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads […]
New features now available in Recommendations for Google Ads
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the […]
Google Ads removing Accelerated Delivery from Search & Shopping
Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved […]
Google Ads Average Position removal begins week of 30th September 2019
Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are […]
Google Text Ads being truncated | We explore the hubbub
There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards […]
Google Ads Optimisation Score now includes Shopping Campaigns
In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be […]
Google Ads introduces Account Map to help manage multiple accounts
To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool […]
Gallery Ads beta in Google Ads now available in 11 languages
At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery […]
Google Ads extends same meaning close variants to BMM & Phrase
Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to […]
Google Ads Editor v1.1 brings new updates including Dark Mode
Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make […]
Google Ads Keyword Planner now shows the most relevant keyword ideas
Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword […]
Microsoft Advertising keeps Average Position and introduces new metrics
As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour […]
Don’t fear Artificial Intelligence & Machine Learning. Embrace it!
You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry over recent years. They […]
Advanced Location Options in Google Ads Updated
Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted […]
Google launches new mobile design | Black ‘Ad’ labels & Favicon
After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. […]
Google is expanding Shopping Ads to additional platforms
As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for […]
Google Marketing Live 2019 | Keynote Deep Dive
So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused […]
Google I/O 2019 | What’s the future of Search Marketing?
Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the audience […]