What can we expect to see at Google Marketing Live 2019?
Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, we can probably expect to […]
Expansion of allowed third-party sitelinks in Google Ads
Sitelinks are extensions that display additional links with your ad when surfaced on Google. Today, Google Ads has expanded allowed […]
What makes us unhappy about Google Ads position metrics
It’s been one month since Google announced that they would be getting rid of Ad Position in Google Ads. By […]
Recommended Columns in Google Ads | Surfacing the right insight
Google Ads has introduced Recommended Columns as it continues it’s focus to become helpful to advertisers by surfacing the most […]
Goodbye Average Position | Google Ads to Sunset Avg Position Metrics
As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position […]
Google Ads Updates Predefined Reports
Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to […]
Google Assistant’s Recent Ad Testing is Fake News
It’s been recently reported that Google is testing ads in the Assistant results page by Gennaro Cuafano and Search Engine […]
YouTube now shows Google Text Ads in Search Results
YouTube continues to expand it’s search partner offering from introducing Google Shopping ads in 2016, to location extensions in 2018 […]
Impression Share & Competitive Metrics for Audiences in Google Ads
Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report […]
The Year in Search 2018 | What’s On The Horizon For 2019?
Well another year has been and gone, and what a year this was! It’s been full of highs and lows, […]
Google Ads Target Impression Share Smart Bidding Strategy
The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, […]
YouTube Ad Pod Testing | YouTube to test two ads before videos
YouTube has announced that they are going to start testing two ads before videos in an effort to make the […]
Google launches Black Friday & Cyber Monday deals ad unit
During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to […]
Google Ads Introduces New Search Ads Position Metrics
Average Position is not meant to be a description of where your ad appears on the search engine results page […]
Segment Store Visits by New vs Returning in Google Ads
Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new […]
Bing Ads Launches Flyers Pilot
We are coming up to the Holiday Season and Bing Ads have launched a few product updates for us; one […]
Click-to-message Ads Gets Three Updates
Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding […]
New Features for Ad Preview & Diagnosis Tool in Google Ads
Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view […]
Google Makes It Easier to Delete Search Data & Control Ad Settings
Today Google has made it easier for users to delete their search data and control ad settings directly in the […]
How to use PPC & CRO together this Christmas | iProspect UK Podcast
I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during […]