Blog

Microsoft Advertising

Microsoft Ads Performance Max aims to be more transparent

Microsoft Ads is planning to launch its version of Performance Max to a wider audience via…

Google Ads

Automatically Created Assets in Google Ads gets generative AI

Artificial Intelligence was in everything Google shared with us at Google Marketing Live 2023. This also…

Google Ads

Brand Restrictions for Broad Match coming to Google Ads

In a load of updates to Search campaigns in Google Ads (supercharged by AI) at Google…

Google Ads

Create campaigns using conversational AI in Google Ads workflow

Artificial Intelligence featured heavily throughout every aspect of Google Marketing Live 2023, as expected. It was…

Google Ads

Generative AI coming to Google Ads Performance Max asset creation

Google announced a lot of new updates to Google Ads at Google Marketing Live 2023. In…

Google Ads

Google Search Generative Experience integrates Search and Shopping Ads

As expected, Google Marketing Live 2023 was full of use cases for how we can leverage…

Google Ads

What to expect at Google Marketing Live 2023

Google Marketing Live is an annual event where Google showcases its latest advertising products and updates.…

Generative AI

Search Generative Experience: A New Way To Search On Google

Google’s advancements in generative AI have been transforming its Search functionality over decades. As Google continues…

Google

Updates To Attribution Models in Google Ads & Google Analytics 4

Google Ads is making a major change to its attribution models, which are used to measure…

Google Bard

Google’s Bard is boring because it’s responsible AI

It’s fair to say that since its launch, Google’s Bard hasn’t exactly ‘wowed’ users with rave…

Artificial Intelligence

Open Letter to AI Labs: Pause the Development of Large-Scale AI Systems

An open letter signed by over 1,100 concerned AI experts has been sent to AI labs…

Bing

The New Bing: How Microsoft Is Redesigning Search With AI

Welcome to the new Bing. Yes, you heard me right. Bing. The search engine that has…

Google Ads

Automatically Created Assets Updated in Google Ads. Goodbye DSA?

Today, the legend Ginny Marvin (Ads Product Liaison at Google) announced at Search Week that Automatically…

Performance Max

Performance Max Updates: Google Answers Some Of Your Requests

Advertisers are applauding Google with the latest updates on Performance Max. These updates are designed to…

Generative AI

A Story About Generative AI: Written By The New Bing

Microsoft and Google are locked in a fierce competition for the future of search, with the…

POV

Microsoft vs Google: Race For The Future Of Search

Search engines are an essential part of our daily lives, but with technology advancing rapidly, the…

POV

Artificial Intelligence: A Search Marketers Guide

Artificial Intelligence (AI) is causing disruption in the world of Search Engine Marketing (SEM). ChatGPT, a…

Resources

Keyword gold mines you might have missed

We’ve all been there. Account growth has been incrementally growing (hooray!) but the client has made…

Year in Search

Year in Search 2022 Interview with Jon Kagan

We asked the leading industry experts about search in 2022 and what might happen in 2023.…

Year in Search

Year In Search 2022 Interview with Mike Ryan

We asked the leading industry experts about search in 2022 and what might happen in 2023.…

Microsoft Ads Performance Max aims to be more transparent

Automatically Created Assets in Google Ads gets generative AI

Brand Restrictions for Broad Match coming to Google Ads

Create campaigns using conversational AI in Google Ads workflow

Generative AI coming to Google Ads Performance Max asset creation

Google Search Generative Experience integrates Search and Shopping Ads

What to expect at Google Marketing Live 2023

Search Generative Experience: A New Way To Search On Google

Updates To Attribution Models in Google Ads & Google Analytics 4

Google’s Bard is boring because it’s responsible AI

Open Letter to AI Labs: Pause the Development of Large-Scale AI Systems

The New Bing: How Microsoft Is Redesigning Search With AI

Automatically Created Assets Updated in Google Ads. Goodbye DSA?

Performance Max Updates: Google Answers Some Of Your Requests

A Story About Generative AI: Written By The New Bing

Microsoft vs Google: Race For The Future Of Search

Artificial Intelligence: A Search Marketers Guide

Keyword gold mines you might have missed

Year in Search 2022 Interview with Jon Kagan

Year In Search 2022 Interview with Mike Ryan

Blogs

Submit a Blog

About

Advertise