Google Search Isn’t A Destination In Chrome. It’s A New AI Mode Experience
Search hasn’t been “just a page of blue links” for a long time. Gemini, Search Live, AI Mode & AI Overviews…
DSA Upgrade to AI Max: What Advertisers Need to Know
From September, no new DSAs – and existing DSA, ACA and campaign‑level broad match setups will be auto‑upgraded…
How GML Signals A New Era For Paid Media
It’s been a month since Google’s GML event, and I’ve been reflecting on what it really means for our industry.…
Google Marketing Live 2025: Search Just Got Rewritten
At this year’s Google Marketing Live, one thing became abundantly clear: search advertising is not evolving,…
Google Marketing Live 2025: Expect The Remaking of Search
Listen to a version of this article with NotebookLM via Soundcloud Google Marketing Live 2025 is shaping up to…
Google’s RSA Update Changes the Rules for Sitelinks
Google is making another AI-powered push in Paid Search, this time focusing on how your Responsive Search Ads…
Google Ads change the definition of ‘Top Ads’
This week, advertisers started to receive communications from Google Ads about updates to Search Ads Ad…
Google Ads Solutions launches to generate reports and take action
If you are looking for a new way to automate and simplify your Google Ads account management, you might want to…
Google Ads will pause ad groups with low activity automatically
If you are running Google Ads campaigns, you may have noticed a recent announcement from Google: starting from…
Google AI-powered Search Ads assets get new changes
Recently, Google Ads made some updates to the way ads work with assets. These updates include new capabilities…
Google updates Search Partner Network for greater control & transparency
Google is giving advertisers more control over ad placement within the Search Partner Network (SPN). This is…
Automatically Created Assets in Google Ads gets generative AI
Artificial Intelligence was in everything Google shared with us at Google Marketing Live 2023. This also…
Brand Restrictions for Broad Match coming to Google Ads
In a load of updates to Search campaigns in Google Ads (supercharged by AI) at Google Marketing Live 2023, we…
Create campaigns using conversational AI in Google Ads workflow
Artificial Intelligence featured heavily throughout every aspect of Google Marketing Live 2023, as expected. It…
Generative AI coming to Google Ads Performance Max asset creation
Google announced a lot of new updates to Google Ads at Google Marketing Live 2023. In particular, we saw how…
Google Search Generative Experience integrates Search and Shopping Ads
As expected, Google Marketing Live 2023 was full of use cases for how we can leverage generative AI for…
What to expect at Google Marketing Live 2023
Google Marketing Live is an annual event where Google showcases its latest advertising products and updates. You…
Updates To Attribution Models in Google Ads & Google Analytics 4
Google Ads is making a major change to its attribution models, which are used to measure the impact of each…
Automatically Created Assets Updated in Google Ads. Goodbye DSA?
Today, the legend Ginny Marvin (Ads Product Liaison at Google) announced at Search Week that Automatically…
Performance Max Updates: Google Answers Some Of Your Requests
Advertisers are applauding Google with the latest updates on Performance Max. These updates are designed to…


