Google Ads ‘Remove Redundant Keywords’ Recommendation Is Changing
Google Ads announced (to those that already have 'Remove Redundant Keywords' applied to accounts) that they will be changing the rules. So what has happened, and what do you need to do?
Google Marketing Live 2022 Keynote Highlights
So that’s it, another Google Marketing Live event done. Just like last year, there wasn’t anything in here that we […]
Google Marketing Livestream 2021 Keynote Summary
It’s safe to say that Google Marketing Livestream 2021 wasn’t particularly eventful. But who can be surprised? This year has […]
Google Ads New & Improved Match Types. Goodbye BMM!
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and […]
Will Expanded Text Ads be sunset in Google Ads?
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the […]
Google Tests Increasing Size & Changing Font Of Search Results
Over the past few months Google has been testing increasing the size of Headlines for absolute top ads slots in […]
5 Ways To Use Google’s Keyword Planner in Search
In today’s connected world, there are few things more important than having the right impact online. To attract as many […]
Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text […]
Google Ads will require advertiser identity verification
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through […]
Google brings free product listings to Shopping. Is Froogle back?
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should […]
Responsive Search Ads available to all advertisers in Google Ads
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted […]
Google launches Continuous Audience Sharing for manager accounts
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster […]
Google Shopping Ads now available on Gmail
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual […]
Google rolls out black Ad labels & organic favicons to Desktop
We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels […]
Google Ads Custom Dimensions in beta
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information […]
Google Ads is bringing deeper insights to Smart Bidding
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance […]
Your Paid Search Audience Strategy is broken. Here’s how to fix it
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year […]
Google Ads launches Affinity and Seasonal Event Audiences for Search
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and […]
New features now available in Recommendations for Google Ads
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the […]
Google Ads removing Accelerated Delivery from Search & Shopping
Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved […]