Automatically Created Assets in Google Ads gets generative AI
Artificial Intelligence was in everything Google shared with us at Google Marketing Live 2023. This also included an update to […]
Brand Restrictions for Broad Match coming to Google Ads
In a load of updates to Search campaigns in Google Ads (supercharged by AI) at Google Marketing Live 2023, we […]
Create campaigns using conversational AI in Google Ads workflow
Artificial Intelligence featured heavily throughout every aspect of Google Marketing Live 2023, as expected. It was no different for Search […]
Generative AI coming to Google Ads Performance Max asset creation
Google announced a lot of new updates to Google Ads at Google Marketing Live 2023. In particular, we saw how […]
Google Search Generative Experience integrates Search and Shopping Ads
As expected, Google Marketing Live 2023 was full of use cases for how we can leverage generative AI for advertising. […]
What to expect at Google Marketing Live 2023
Google Marketing Live is an annual event where Google showcases its latest advertising products and updates. You can expect to […]
Updates To Attribution Models in Google Ads & Google Analytics 4
Google Ads is making a major change to its attribution models, which are used to measure the impact of each […]
Automatically Created Assets Updated in Google Ads. Goodbye DSA?
Today, the legend Ginny Marvin (Ads Product Liaison at Google) announced at Search Week that Automatically Created Assets are now […]
Performance Max Updates: Google Answers Some Of Your Requests
Advertisers are applauding Google with the latest updates on Performance Max. These updates are designed to target very specific issues […]
Google Ads ‘Remove Redundant Keywords’ Recommendation Is Changing
Google Ads announced (to those that already have 'Remove Redundant Keywords' applied to accounts) that they will be changing the rules. So what has happened, and what do you need to do?
Google Marketing Live 2022 Keynote Highlights
So that’s it, another Google Marketing Live event done. Just like last year, there wasn’t anything in here that we […]
Google Marketing Livestream 2021 Keynote Summary
It’s safe to say that Google Marketing Livestream 2021 wasn’t particularly eventful. But who can be surprised? This year has […]
Google Ads New & Improved Match Types. Goodbye BMM!
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and […]
Will Expanded Text Ads be sunset in Google Ads?
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the […]
Google Tests Increasing Size & Changing Font Of Search Results
Over the past few months Google has been testing increasing the size of Headlines for absolute top ads slots in […]
5 Ways To Use Google’s Keyword Planner in Search
In today’s connected world, there are few things more important than having the right impact online. To attract as many […]
Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text […]
Google Ads will require advertiser identity verification
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through […]
Google brings free product listings to Shopping. Is Froogle back?
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should […]
Responsive Search Ads available to all advertisers in Google Ads
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted […]