Google launches Continuous Audience Sharing for manager accounts
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences across…
Your Paid Search Audience Strategy is broken. Here’s how to fix it
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This…
Google Ads launches Affinity and Seasonal Event Audiences for Search
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise;…
Impression Share & Competitive Metrics for Audiences in Google Ads
Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to…
Google allows you to ‘Mute Reminder Ads’. Let’s mute lazy advertising
Google has given users the ability to mute reminder ads (also known as remarketing ads) in the Ad Settings area…
Google launches new options for Customer Match targeting
Customer Match was launched in 2015, up until now advertisers could only upload email addresses into Google…
In-Market Audiences For Google Search Campaigns
As we heard at the Google Marketing Next 2017, Google are looking to expand their In-Market Audiences to Search…
Customer Match for Shopping Ads
Google is expanding it’s availability of Customer Match beyond Search, Gmail, and YouTube. Google has now…
Every Crowd Has a Silver Lining – Audiences in PPC
In my last blog about Google’s Change to the SERPs I touched on the importance of audiences for today’s digital…
