Google Ads ‘Remove Redundant Keywords’ Recommendation Is Changing
Google Ads announced (to those that already have 'Remove Redundant Keywords' applied to accounts) that they will be changing the rules. So what has happened, and what do you need to do?
Google Marketing Live 2022 Keynote Highlights
So that’s it, another Google Marketing Live event done. Just like last year, there wasn’t anything in here that we […]
Google Marketing Livestream 2021 Keynote Summary
It’s safe to say that Google Marketing Livestream 2021 wasn’t particularly eventful. But who can be surprised? This year has […]
Google Ads New & Improved Match Types. Goodbye BMM!
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and […]
Will Expanded Text Ads be sunset in Google Ads?
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the […]
Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text […]
Google Ads will require advertiser identity verification
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through […]
Responsive Search Ads available to all advertisers in Google Ads
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted […]
Google Ads Custom Dimensions in beta
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information […]
Google Ads is bringing deeper insights to Smart Bidding
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance […]
New features now available in Recommendations for Google Ads
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the […]
Google Ads removing Accelerated Delivery from Search & Shopping
Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved […]
Google Ads Average Position removal begins week of 30th September 2019
Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are […]
Google Text Ads being truncated | We explore the hubbub
There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards […]
Google Ads Optimisation Score now includes Shopping Campaigns
In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be […]
Google Ads introduces Account Map to help manage multiple accounts
To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool […]
Gallery Ads beta in Google Ads now available in 11 languages
At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery […]
Google Ads extends same meaning close variants to BMM & Phrase
Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to […]
Google Ads Editor v1.1 brings new updates including Dark Mode
Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make […]
Google Ads Keyword Planner now shows the most relevant keyword ideas
Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword […]