Google Marketing Live 2025: Search Just Got Rewritten
At this year’s Google Marketing Live, one thing became abundantly clear: search advertising is not evolving, it’s being reengineered. From campaign setup to creative production, ad placement…
Google Marketing Live 2025: Expect The Remaking of Search
Listen to a version of this article with NotebookLM via Soundcloud Google Marketing Live 2025 is shaping up to…
Google’s RSA Update Changes the Rules for Sitelinks
Google is making another AI-powered push in Paid Search, this time focusing on how your Responsive Search Ads…
Google Ads change the definition of ‘Top Ads’
This week, advertisers started to receive communications from Google Ads about updates to Search Ads Ad…
Google Ads Solutions launches to generate reports and take action
If you are looking for a new way to automate and simplify your Google Ads account management, you might want to…
Google Ads will pause ad groups with low activity automatically
If you are running Google Ads campaigns, you may have noticed a recent announcement from Google: starting from…
Google AI-powered Search Ads assets get new changes
Recently, Google Ads made some updates to the way ads work with assets. These updates include new capabilities…
Google updates Search Partner Network for greater control & transparency
Google is giving advertisers more control over ad placement within the Search Partner Network (SPN). This is…
Automatically Created Assets in Google Ads gets generative AI
Artificial Intelligence was in everything Google shared with us at Google Marketing Live 2023. This also…
Brand Restrictions for Broad Match coming to Google Ads
In a load of updates to Search campaigns in Google Ads (supercharged by AI) at Google Marketing Live 2023, we…
Create campaigns using conversational AI in Google Ads workflow
Artificial Intelligence featured heavily throughout every aspect of Google Marketing Live 2023, as expected. It…
Generative AI coming to Google Ads Performance Max asset creation
Google announced a lot of new updates to Google Ads at Google Marketing Live 2023. In particular, we saw how…
Google Search Generative Experience integrates Search and Shopping Ads
As expected, Google Marketing Live 2023 was full of use cases for how we can leverage generative AI for…
What to expect at Google Marketing Live 2023
Google Marketing Live is an annual event where Google showcases its latest advertising products and updates. You…
Automatically Created Assets Updated in Google Ads. Goodbye DSA?
Today, the legend Ginny Marvin (Ads Product Liaison at Google) announced at Search Week that Automatically…
Google Ads ‘Remove Redundant Keywords’ Recommendation Is Changing
Google Ads announced (to those that already have 'Remove Redundant Keywords' applied to accounts) that they will…
Google Marketing Live 2022 Keynote Highlights
So that’s it, another Google Marketing Live event done. Just like last year, there wasn’t anything…
Google Marketing Livestream 2021 Keynote Summary
It’s safe to say that Google Marketing Livestream 2021 wasn’t particularly eventful. But who can be…
Google Ads New & Improved Match Types. Goodbye BMM!
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said…
Will Expanded Text Ads be sunset in Google Ads?
This is the question that the PPC community have been asking for a long time, but it’s accelerated over…
Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual…
