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Google Ads Solutions launches to generate reports and take action

Google Ads Solutions Tools
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If you are looking for a new way to automate and simplify your Google Ads account management, you might want to check out the new “Solutions” tool that Google Ads launched recently. This tool allows you to create customized reports from scripts that can help you optimize your campaigns and achieve your business goals. So what is the Google Ads Solutions tool, and what does this mean for you?

What is the Google Ads Solutions tool?

The “Solutions” tool is a feature that you can find in the Tools section of your Google Ads account. It is designed to make it easier for you to generate performance reports and automate common tasks without requiring any coding skills.

The tool offers a variety of templates that you can use to create your solutions. As of today, we have;

  • Account Summary – This solution makes a report based on yesterday’s performance statistics for an entire Google Ads account with preset graphs.
  • Ad performance – This solution makes a Google Sheet with a few preset charts and graphs to help in analyzing how your ads are performing. The solution uses last week’s statistics to generate the report.
  • Account anomaly detector – This solution will notify you when it detects behavior different from what you’ve had before in your account. It works by comparing historical performance for the same day of week to present performance.
  • Link checker – This solution checks your links and lets you know with an email if they break and saves details to a spreadsheet. An analysis refers to one full pass through all of your URLs.
  • Flexible budgets – This solution will adjust your budgets each day depending on the settings you provide. Everyday it will create a new budget to ensure your spend is distributed evenly and cut the budget down to zero when the budget is reached.
  • Common negative list – This solution creates a shared negative list based on your settings and then applies that to all of your campaigns in this account. You can limit which campaigns the list is applied to by using labels in the configuration filter.

You can also customize your solutions by adding filters, sorting options, export formats, and more.

How do you access the Google Ads Solutions tool?

To use the “Solutions” tool, you need to follow these steps:

  1. Go to the Tools section of your Google Ads account and click on “Solutions”.
  2. Browse the gallery of available templates and select the one that suits your needs.
  3. Review the description and instructions of the template.
  4. Edit the settings and parameters of the solution according to your preferences.
  5. Run the solution (with preview) and view the results in your Google Ads account or download them as a file.
It’s important to note that Solutions are only available at the account level. So you won’t yet see this at the MCC level, which is kinda annoying. Hopefully, this can come soon. Otherwise, you’ll find yourself having to duplicate these solutions across multiple accounts individually. 

What does the Google Ads Solution tool mean for you?

The “Solutions” tool can help you save time and effort while managing your Google Ads account. Some of the benefits of using this tool are:

  • You can easily create and run reports and scripts without any coding knowledge.
  • You can customize your solutions to fit your specific goals and needs.
  • You can automate simple tasks and optimize your campaigns more efficiently.
  • You can access your solutions from any device and share them with others.
  • It uses the Google Ads API, meaning your reports are accurate and up to date. 
Because of the advancements Google have made with this tool, they will be sunsetting the manual solutions library in the coming months. 

The “Solutions” tool is a great addition to the Google Ads platform that can help you improve your account performance and reach your business objectives. If you want to learn more about this tool, you can read the official announcement from Google Ads here.

Dan Roberts
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