Google Text Ads being truncated | We explore the hubbub
There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards […]
Google Ads Optimisation Score now includes Shopping Campaigns
In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be […]
Google Ads introduces Account Map to help manage multiple accounts
To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool […]
Gallery Ads beta in Google Ads now available in 11 languages
At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery […]
Google Ads extends same meaning close variants to BMM & Phrase
Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to […]
Google Ads Editor v1.1 brings new updates including Dark Mode
Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make […]
Google Ads Keyword Planner now shows the most relevant keyword ideas
Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword […]
Advanced Location Options in Google Ads Updated
Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted […]
Google launches new mobile design | Black ‘Ad’ labels & Favicon
After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. […]
Google is expanding Shopping Ads to additional platforms
As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for […]
Google Marketing Live 2019 | Keynote Deep Dive
So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused […]
What can we expect to see at Google Marketing Live 2019?
Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, we can probably expect to […]
Expansion of allowed third-party sitelinks in Google Ads
Sitelinks are extensions that display additional links with your ad when surfaced on Google. Today, Google Ads has expanded allowed […]
7 Reasons To Be Testing Responsive Search Ads in 2019
Responsive search ads (RSA’s) launched in 2018 as a new ad format for advertisers to automatically test thousands of different […]
What makes us unhappy about Google Ads position metrics
It’s been one month since Google announced that they would be getting rid of Ad Position in Google Ads. By […]
Recommended Columns in Google Ads | Surfacing the right insight
Google Ads has introduced Recommended Columns as it continues it’s focus to become helpful to advertisers by surfacing the most […]
Goodbye Average Position | Google Ads to Sunset Avg Position Metrics
As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position […]
Google Ads Updates Predefined Reports
Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to […]
Google Ads Target Impression Share Smart Bidding Strategy
The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, […]
Google launches Black Friday & Cyber Monday deals ad unit
During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to […]