Goodbye old AdWords Interface | Google starts sending notices
And now the end is near, and so I face the final curtain. Google has started sending notices to selected advertisers that the old AdWords interface is going to be permanently switched off…
Focus on the User Campaign | A Paid Search Perspective
As recently reported by Search Engine Journal, there is an ad campaign currently running to target Google…
Responsive Search Ads | The Death of Manual A/B Testing?
Responsive Search Ads is a new beta in Google AdWords that offers a larger real estate and dynamically combines…
New AdWords Interface | Old interface will be switched off by year-end
So the time has finally arrived, by the end of 2018 the old AdWords interface will be phased out and will be…
New Adwords Editor V12.3 | Features To Do More In Less Time
The latest version of Adwords Editor is now available for download, titled V12.3. It has some pretty cool new…
Shared Budgets in AdWords – Why they make me angry
In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to…
Google Adwords Ad Suggestions | Taking control away from advertisers?
Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab…
Google Adwords releases version history for edited ads
Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in…
Google Adwords | Accounts with no recent spend will be deactivated
From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15…
Google Adwords Recommendations Page replaces Opportunities
The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to…
What Does 2018 Hold for AdWords Professionals?
Do you remember those peaceful years when the AdWords interface rarely changed or how about a little further…
Google Testing Images in Text Ads on Mobile From Visual Sitelinks
Visual Sitelinks have been available for select advertisers in Beta for over a year now and recently Google…
Breaking Down AdWords 200% Overspend Policy & A Free Script Giveaway
Google AdWords has notified advertisers that a change had already happened to the way budgets get handled on a…
Adwords Ad Rotation Settings Updated to Optimise or Don’t
Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation…
New Ad Formats on Google – Summary
Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly…
Google Adds Maximise Conversions Automated Bid Strategy To Adwords
From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this…
Flawed: The AdWords Certification Exams & Effective Text Ads
Got frustrated with the Google Search Advertising Exams? Author Sam Lalonde discusses his experience with the…
More Quality Score Reporting Metrics in Adwords For Advertisers?
A recent blog post on the Israel version of Inside Adwords blog by Google could have hinted at some changes to…
Google Expanding Close Variant Matching For Exact Match
Google have announced that they are changing the way that Exact Match keywords work. “Over the coming…
Price Extensions Appear In More Positions On Mobile
From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price…
Google Green Outlined Ad Label Rolled Out Globally
Google has yet again rolled out another variation of their Ad Label across all Devices. This time, Google has…
