Goodbye old AdWords Interface | Google starts sending notices
And now the end is near, and so I face the final curtain. Google has started sending notices to selected […]
Focus on the User Campaign | A Paid Search Perspective
As recently reported by Search Engine Journal, there is an ad campaign currently running to target Google employees with the […]
Responsive Search Ads | The Death of Manual A/B Testing?
Responsive Search Ads is a new beta in Google AdWords that offers a larger real estate and dynamically combines advertiser’s […]
New AdWords Interface | Old interface will be switched off by year-end
So the time has finally arrived, by the end of 2018 the old AdWords interface will be phased out and […]
New Adwords Editor V12.3 | Features To Do More In Less Time
The latest version of Adwords Editor is now available for download, titled V12.3. It has some pretty cool new features […]
Shared Budgets in AdWords – Why they make me angry
In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget […]
Google Adwords Ad Suggestions | Taking control away from advertisers?
Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in […]
Google Adwords releases version history for edited ads
Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new […]
Google Adwords | Accounts with no recent spend will be deactivated
From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months […]
Google Adwords Recommendations Page replaces Opportunities
The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new […]
What Does 2018 Hold for AdWords Professionals?
Do you remember those peaceful years when the AdWords interface rarely changed or how about a little further back when […]
Google Testing Images in Text Ads on Mobile From Visual Sitelinks
Visual Sitelinks have been available for select advertisers in Beta for over a year now and recently Google looks to […]
Breaking Down AdWords 200% Overspend Policy & A Free Script Giveaway
Google AdWords has notified advertisers that a change had already happened to the way budgets get handled on a daily […]
Adwords Ad Rotation Settings Updated to Optimise or Don’t
Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation settings; Optimise (using Machine […]
New Ad Formats on Google – Summary
Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise […]
Google Adds Maximise Conversions Automated Bid Strategy To Adwords
From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this […]
Flawed: The AdWords Certification Exams & Effective Text Ads
Got frustrated with the Google Search Advertising Exams? Author Sam Lalonde discusses his experience with the Search Advertising Exam and […]
More Quality Score Reporting Metrics in Adwords For Advertisers?
A recent blog post on the Israel version of Inside Adwords blog by Google could have hinted at some changes […]
Google Expanding Close Variant Matching For Exact Match
Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding […]
Price Extensions Appear In More Positions On Mobile
From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price extensions are an ad […]