There’s More To The Google Display Network Than Remarketing
Whether you love it or loathe it, remarketing can be a superb asset for your Google Ads account. But one […]
Goodbye Average Position | Google Ads to Sunset Avg Position Metrics
As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position […]
Google Ads Updates Predefined Reports
Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to […]
Impression Share & Competitive Metrics for Audiences in Google Ads
Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report […]
Google Ads Target Impression Share Smart Bidding Strategy
The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, […]
Google launches Black Friday & Cyber Monday deals ad unit
During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to […]
Google Ads Introduces New Search Ads Position Metrics
Average Position is not meant to be a description of where your ad appears on the search engine results page […]
Click-to-message Ads Gets Three Updates
Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding […]
New Features for Ad Preview & Diagnosis Tool in Google Ads
Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view […]
Google Makes It Easier to Delete Search Data & Control Ad Settings
Today Google has made it easier for users to delete their search data and control ad settings directly in the […]
Google Ads launch new predefined landing page reports
Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the […]
Google Testing Ads Without Description Lines on Mobile & More
As PPC hubbub first reported on Twitter, Google looks to be testing different ways of surfacing the ads to users […]
Google Expands Exact Match Again | Its More About Signals & Intent
Exact Match in Google will now include close match variations that share the same meaning to the keyword you are […]
Adzooma partners with Google to help small to medium businesses grow online
Online advertising platform Adzooma have today announced that they have partnered with Google just two months after being backed by […]
Responsive Search Ads Ad Strength Indicator & Reporting Improvements
Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that […]
Google Text Ads Get Bigger | Character Limits & Description Lines Expand
At Google Marketing Live this year, Google showcased how Responsive Search Ads are helping advertisers by saving them time and […]
Are You Missing Out On Hidden Extra Profits From Your Google Ads Campaigns?
As you know, Google Ads is a very advanced traffic tool. So advanced in fact, that the majority of users […]
Google Ads Optimisation Score | Guide your account optimisations
Google has now launched an Optimisation Score in Google Ads in order for advertisers to understand account optimisation potential. The […]
Google Marketing Live 2018 | The Highlights
Key theme of the event this year was on making sure Google does all it can to help advertisers drive […]
Google Marketing Live 2018 | What can we expect to see?
Can you believe it, it’s that time of the year again! Google will be sharing the latest Ads, Analytics and Platforms […]