Google Ads Character Limit

Google Ads character limits are essential if you are to get the best performance out of your campaigns. Google Ads is an incredibly powerful tool for businesses looking to reach new customers and grow their online presence. You will only do this effectively if you understand which inputs you can feed artificial intelligence, to get better outputs. Your Ad Assets are a critical part of these inputs, and therefore to the success of your campaign performance. So it’s important to understand the character limits for each ad format. Here’s a breakdown of Google Ads’ character limits by ad formats:

Text Ads (Responsive Search Ads)

Text Ads are used for Search Campaigns within Google Ads and Microsoft Ads and are now also known as Responsive Search Ads. As of June 2022, you are no longer able to create Expanded Text Ads; however they will still serve in your account. Responsive search ads are an ad format that uses machine learning to create combinations of ad assets based on the advertiser’s input. The character limits for each component are as follows:

  • Headlines: up to 15 headlines, each with up to 30 characters
  • Descriptions: up to 4 descriptions, each with up to 90 characters
  • Path 1: up to 15 characters (optional)
  • Path 2: up to 15 characters (optional)
The latest information on Responsive Search Ads can be found at Google Ads Help.

Display Ads

Display ads are image-based ads that appear on websites across the Google Display Network. The character limits for display ads vary depending on the ad size and format.

Video Ads

Video ads are a powerful way to reach customers on YouTube and other video platforms. The character limits for video ads vary depending on the ad format and length.

Shopping Ads

Shopping ads display product information and pricing to customers who are actively searching for products. The character limits for shopping ads vary depending on the product feed and ad format. You can find more information through Google Ads Help.

App Ads

The character limits for App Campaigns in Google Ads are currently a maximum of 30 for Headlines and a maximum of 90 for description lines. There are also more assets you should upload to App Ads  beyond just text such as images, video, and more. You can find more information on App campaigns through Google Ads Help

Call Ads

Headlines and Description Lines are required assets for Call Ads. You can find more information on Call Ads through Google Ads Help

People also ask

What is the character limit for Google Ads description lines?

Expanded text ads: 90 characters for description line 1, and 90 characters for description line 2. Responsive search ads: Up to 90 characters per description. Dynamic search ads: Up to 90 characters for the ad description. Call-only ads: 30 characters for the ad description. It's important to note that these limits may change over time, and that they may be different for ads in other languages. It's always a good idea to check the latest guidelines from Google Ads to ensure that your ad descriptions comply with the current character limits.

Do Google Ads character limits include spaces?

Yes, Google Ads character limits do include spaces. This means that any character you include in your Google Ads, including spaces, will count towards the character limits specified by Google. For example, if the character limit for a Google Ads headline is 30 characters, this includes any spaces you use between words. So, you should consider spaces as characters and use them wisely to make the most of the limited space available in your Google Ads.

What is the character limit of a Google responsive search ad?

Responsive search ads can use up to 15 headlines and 4 description lines, with each headline having a character limit of up to 30 characters and each description line having a character limit of up to 90 characters. There are also 2 ad paths, which have up to 15 characters each.

How many characters are allowed in each path field of a Google ad?

Each Path field in a Google ad has a character limit of up to 15 characters. This means that advertisers can add up to 30 characters of customized text to their ad's display URL by using both Path fields. The Path fields are optional, but they can help make the ad's URL more specific and relevant to the user's search query, which may improve ad performance.