Microsoft Ads Performance Max aims to be more transparent
Microsoft Ads is planning to launch its version of Performance Max to a wider audience via an open beta, following […]
Microsoft Advertising removing Average Position
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average […]
Microsoft Advertising has a new interface
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with […]
Microsoft Advertising keeps Average Position and introduces new metrics
As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour […]