Ask.com Shuts Down: Why the Original Answer Engine Couldn’t Survive Its Own Vision
Last week, Ask.com (the world’s first internet butler) shut down. After nearly 30 years (longer than most search engines have existed) InterActiveCorp quietly discontinued the service…
From Pay‑Per‑Click to Pay‑Per‑X: Search Ads in a Zero‑Click World
PPC isn’t dying – the term is. For years it’s been shorthand for buying clicks on text ads next to 10 blue…
Ads Aren’t Dead, Even In A Zero-Click World
Ads aren’t dead in a zero‑click world – they’re just moving. What’s really fading is the old idea that “search…
AI Max For Search Campaigns. One-Click Wonder or Revolution?
Let’s get one thing straight: AI Max isn’t a revolution, it’s an evolution. But that doesn’t make it any less…
Google Ad Strength vs Ad Relevance. What’s the difference?
Following recent confusion over UI updates in Google Ads & comments from Google, there seemed to be…
Year in Google Search 2023: Celebrating 25 Years
Just like that, it’s been 25 years of search on Google. Can you even image lift without it? Google is…
Why are Search Engines becoming more sociable?
In recent weeks, we’ve seen a flurry of announcements between search engine and social media giants.…
Microsoft vs Google: Race For The Future Of Search
Search engines are an essential part of our daily lives, but with technology advancing rapidly, the traditional…
Artificial Intelligence: A Search Marketers Guide
Artificial Intelligence (AI) is causing disruption in the world of Search Engine Marketing (SEM). ChatGPT, a…
Keyword gold mines you might have missed
We’ve all been there. Account growth has been incrementally growing (hooray!) but the client has made the…
Year in Search 2022 Interview with Jon Kagan
We asked the leading industry experts about search in 2022 and what might happen in 2023. Today we talked…
Year In Search 2022 Interview with Mike Ryan
We asked the leading industry experts about search in 2022 and what might happen in 2023. Today we talked to…
Year In Search 2022 Interview with Mark Irvine
We asked the leading industry experts about search in 2022 and what might happen in 2023. Today we talked to…
How can ChatGPT be used in Paid Search?
ChatGPT is a language model, developed by OpenAI, which has been trained on a huge amount of data from across…
Year in Search 2020 | Interview with Amy Bishop
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might…
Year in Search 2020 | Interview with Julie Friedman Bacchini
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might…
Year in Search 2020 | Interview with Jonathan Kagan
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might…
Year in Search 2020 | Interview with Kirk Williams
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might…
Year in Search 2020 | Interview with Mark Irvine
PPC hubbub asked the leading industry experts about search in 2020 and what might happen in 2021. Today we…
Year in Search 2020 by Google
Who’d have predicted what happened this year! The focus for most of our searches on Google were about…
How To Make Brand Awareness & PPC Work Together During A Pandemic
Brand awareness is crucial all-year-round, but particularly when the country has gone into lockdown. It’s like a…
