From Pay‑Per‑Click to Pay‑Per‑X: Search Ads in a Zero‑Click World
PPC isn’t dying – the term is. For years it’s been shorthand for buying clicks on text ads next to 10 blue links, but that world is already fading as zero‑click results, AI answers and agents…
Ads Aren’t Dead, Even In A Zero-Click World
Ads aren’t dead in a zero‑click world – they’re just moving. What’s really fading is the old idea that “search…
AI Max For Search Campaigns. One-Click Wonder or Revolution?
Let’s get one thing straight: AI Max isn’t a revolution, it’s an evolution. But that doesn’t make it any less…
Google Ad Strength vs Ad Relevance. What’s the difference?
Following recent confusion over UI updates in Google Ads & comments from Google, there seemed to be…
Don’t fear Artificial Intelligence & Machine Learning. Embrace it!
You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry…
Google I/O 2019 | What’s the future of Search Marketing?
Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the…
The Future Is Here – How Much Do You Fear Automation?
Mabo Media are a specialist PPC Management Agency based in North East England. They have recently been named as…
What can Google I/O 2018 tell us about the future for Search?
Google’s annual developer conference (Google I/O 2018) has been and gone for another year. There were…
Will the Keyword become extinct in Paid Search?
Keywords are a fundamental part of what we currently do in search engine marketing. However, there is no denying…
