Microsoft vs Google: Race For The Future Of Search
Search engines are an essential part of our daily lives, but with technology advancing rapidly, the traditional search engines we’re […]
Artificial Intelligence: A Search Marketers Guide
Artificial Intelligence (AI) is causing disruption in the world of Search Engine Marketing (SEM). ChatGPT, a leading AI tool, is […]
How can ChatGPT be used in Paid Search?
ChatGPT is a language model, developed by OpenAI, which has been trained on a huge amount of data from across […]
How To Make Brand Awareness & PPC Work Together During A Pandemic
Brand awareness is crucial all-year-round, but particularly when the country has gone into lockdown. It’s like a saving grace that […]