Keyword gold mines you might have missed
We’ve all been there. Account growth has been incrementally growing (hooray!) but the client has made the bold step to […]
5 Personality Traits PPC Professionals MUST Have
1 See the big picture As we all know PPC is a great digital marketing channel because everything is so […]
How to use PPC to successfully promote your content
There are different kinds of digital content. There’s evergreen content, of course — the kind that you want to rank […]
How to Use Emotional Power Words in Your PPC Ads
Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view […]
Sequential Ad Ideas For Your Online Store
Consumers today are becoming increasingly harder to market to. As audiences’ online habits change and they become more ad-savvy, marketers […]
PPC Forecasting Guide – How to forecast in Paid Search
In the world of pay-per-click (PPC) advertising, clients often request that we provide PPC forecasting to validate their budget allocations. […]